From the Chinese emperor who had an army of 8,000 personalized clay soldiers built to adorn his mausoleum, to the consumer who receives personalized recommendations from Amazon and Netflix today, people have always gotten a psychological reward from having things made “just for them.”
What are ways that businesses can deliver this level of customized attention in a world where businesses scale to global dimensions? Dr. Charles Krueger, founder and CEO of Big Lever, offers some perspective in this discussion with Scott Baradell.